The duality of HR analysts’ storytelling: Showcasing and curbing

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Wednesday, October 12, 2022 - 06:45

‘Storytelling’ as a practice is a frequently used and effective tool for HR analytics professionals, according to new research conducted by Dr. Steven McCartney, Maynooth University, along with Dr. Na Fu, Trinity Business School and Anne Keegan UCD. Their study reveals that HR Analysts engage in storytelling as showcasing in an attempt to sell and gain buy-in for analytics activities while simultaneously using storytelling to curb enthusiasm and protect projects.
 
The article is free to read and can be read at the following link.