The retail sector has gone through an unprecedented transformation in the last 12 months. The shift to online and omnichannel retailing has been swift. However, digital transformation is not just about implementing a specific function, like a shopping cart to your existing website. In reality, organizations must make fundamental changes to their operations, supply chains, inventory management, and customer relationship processes. They must analyse data to accurately project demand, react to customer needs, and ship products quickly and efficiently. As now we are hopefully moving towards post-Covid retailing, businesses need to assess which digital innovations will help them sustain and grow and how these innovations need to be naturally engraved in the existing business models.
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