Qualification : BACHELOR OF BUSINESS STUDIES DEGREE
Award Type and NFQ level : UNDERGRADUATE DEGREE (8)
CAO/MU Apply code : MH404
CAO Points : 400
Closing Date : 01 July 2025
Degree Overview
>Students develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context.
>Learn how to work with a wide range of existing and emerging marketing tools and channels, including digital and social media marketing, influencer marketing, and how AI and metaverse applications play a role in modern marketing.
>This degree also helps students to understand, where, when, and how to spend marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing interacts with the operations and strategy of a firm as a whole.
>Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local experts in different Marketing topic areas, such as online retailing, digital marketing, marketing in small and medium sized enterprises, and consumer behaviour. They bring profound insights into the practicality and complexity of the Marketing subject.
>Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers the opportunity to undertake specialist options in subjects so students can focus their degree according to their own strengths and interests. Students also gain insights into Business as a whole, taking key modules in Management to complement their Marketing studies.
>The opportunity to take a work placement in a multi- national or Irish firm for a year (subject to availability) provides students with practical business work experience that can enhance their employability following graduation. Alternatively, a study year abroad allows students to gain insights into another culture.
>There is a possible transfer option to this degree in second year for students who have completed the first year of the Bachelor of Arts degree (MH101). See BA degree.
Duration: 3 years (4 years with optional placement or Erasmus/Study Abroad)
1st year
- Core marketing topics including Consumer Behaviour and Consumer Research and Marketing.
- In addition, you study other Business modules, including Introduction to Managing Innovation
2nd year
- Master the management functions of Marketing through modules such as Brand Management, Marketing Management, Digital Marketing, and International Business.
- Optional 10 credit Elective
Some students may choose to complete a work placement or study abroad year between 2nd and final year and graduate after the 4th year. (The University will support you in the search for a placement job; however, the process is competitive).
Final year
- Develop a strategic approach to the marketing function through your study of modules such as International Marketing, Social Media, Contemporary Issues in Marketing, Business Analytics, and Strategic Management
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Department of School of Business
Department of Faculty of Social Sciences
Department of International
Department of ICARUS
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Department of School of Business
Department of Hamilton Institute
Department of Innovation Value Institute (IVI)
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| Subject | Required | Ordinary Level Grade | Higher Level Grade |
|---|---|---|---|
| Irish | Yes | O6 | H7 |
| English | Yes | O6 | H7 |
| Language | No | N/A | N/A |
| Math | Yes | O4 | H7 |
| Science | No | N/A | N/A |
International & EU/EFTA Entry Requirements
Mature Students
Mature Applicants
Mature applicants are assessed separately to school-leavers. Mature applicants are 23 years or older by 1st January in the year of entry to the University. For part-time/flexible degrees the mature age is 21.
Mature applicants who have a disability
If you have a disability or specific learning difficulty (e.g. dyslexia), and require examination support for any required written exercise/interview which may form part of your application assessment please submit supporting documentation by 15 March 2025 to the Access Office. Unfortunately we are unable to consider applications for alternative examination accommodation after this deadline.
01 February 2025
Additional Information
Leaving Certificate Applicants
Required to present (as a minimum): 2H5 & 4O6/H7, O6/H7 in Irish, English & O4/H7 Mathematics. MH404 Round 1 Points 2024: 400
HEAR and DARE
DARE: The Disability Access Route to Education is a third level alternative admissions scheme for school-leavers whose disabilities have had a negative impact on their second level education.
HEAR: The Higher Education Access Route is a third level admissions scheme for school leavers from socioeconomically disadvantaged backgrounds.
Contact the Access Office for more information about these access routes.
The Maynooth Education
Click here for details about optional Critical Skills courses, Electives and degree pathways.
APPLY TO THE CAO - WWW.CAO.IE
The application process depends on the type of applicant you are. Click here for all information about how to apply.
Categories of applicant:
- School-leavers (Leaving Certificate students)
- Mature students (23 years or older by 1st January in the year of entry to the University/part-time degrees the mature age is 21)
- EU/EFTA/UK students
- International students (outside the EU)
- QQI (Further Education) students
- Transferring students
- Deferring students