Marketing scholars and practitioners alike have started recognizing the potential of Big Data. Faisal’s research will try to contribute to this evolving field by focusing on the intersection of customer satisfaction and big data analytics in the fast-paced and customer-centric telecommunications industry where satisfaction is a key success driver.
Artificial Intelligence is increasingly being deployed in the public sector, particularly for automated decision-making (ADM) in different critical contexts. However, ADM systems have shown varying degrees of unfairness and bias, creating trust issues.
Olusegun’s research investigates the requirements and conditions for trustworthy AI-enabled ADM in different public sector decision-making contexts.
Ahmed’s research is grounded in contemporary marketing thought around influencer marketing on social media. He studies how emerging trends such as virtual influencers and the metaverse change our conceptualisation of influence, and how the adoption of such phenomena is accepted by industry and consumers.
Gueltekin’s research investigates the dynamics between channels (physical and online) in the ongoing digitalisation of the retail industry from a strategy and performance perspective. Particularly, he focuses on the exploration of influencing factors in the decision-making of assortment integration and coordination across channels. He is part of the Marie Curie Training Network ‘PERFORM’ funded by EU Horizon 2020 programme (grant agreement No. 765395).
Informing the Future Workplace, Preparing for the Future Workforce: This research explores the values and attitudes of senior secondary school students toward working life. Situated in the Human Resource Management discipline, it focuses on how organisations need to proactively prepare their workplaces for the workforce of the future.
Dean is a Doctoral Candidate within the School of Business, having been awarded a Graduate Teaching Scholarship in 2017. His research interests include social media platforms, digital marketing and luxury brands. His previous research endeavours have led to conference participation both domestically and internationally, while he has also gained invaluable experience within industry working with multiple Irish tourism and hospitality brands in a consultancy capacity. His current research investigates the social media marketing and engagement strategies of luxury restaurant brands across Ireland and the UK.
Paolo’s research explores how language issues influence knowledge transfer in global virtual teams, and what organisations can do to manage this process better.
Emmanuel’s research focuses on modelling the behaviour of exchange rates specifically exchange rate regimes and volatility including among others volatility modelling of inflation, interest rates and other macroeconomic variables that relate to the behaviour of exchange rates.
María’s research focuses on understanding digital placemaking practices and their effects on mental health and wellbeing of citizens when engaging with green and blue spaces.
Harriet is an Irish Research Council funded student examining the impact that technological introductions have on the social structure of a market. Her research uses the 20th century electrification of Ireland by the ESB as a model for practical improvement in the marketing and structuring of eHealth in Ireland.
Ketan's research aims to quantify the emissions from vessels sailing within the territorial waters of island of Ireland and to analyse the social and environmental impact of these emissions on the island of Ireland.
Ferdinantos’ research focuses on factor structure and performance of the Green (eco-friendly), Grey (neutral), and Red (eco-enemy) security returns. The main purpose of this research is to examine the risk sensitivities of EU Green, Grey, and Red securities, and the performance of Green vis-à-vis Red securities.
My research explores the relationship between academic early career capital, mentorship strategies and institutional resource dependency upon career performance. An area of particular interest is the association of the academic supervisor through influence, social networks, career mobility and outcomes on the PhD graduate.
Rehan Iftikhar is a PhD student in School of Business. His research project deals with integration of traditional and online retail channels for providing seamless customer experience in retail. He is exploring how retailers can utilize the opportunities created by digital technologies to provide smooth navigation to customers when moving across multiple touchpoints and channels. Rehan is a part of Marie Curie Training Network ‘PERFORM’ funded by EU Horizon 2020 programme (grant agreement No. 765395).
Within Financial Services, what is the role of participatory design in platform innovation and development to generate successful adoption and diffusion? The goal is to illustrate how this design approach will give rise to a Digital Experience Platform (DXP) that in turn is shown to be a key dimension of Digital Transformation (DX).
Zaira is a SFI funded PhD candidate researching the complex ecosystem of smart cities from an IS perspective. She focuses on technology diffusion and scalability of pilots in Irish and Northern Irish cities.
Niamh is examining potential for emerging institutional entrepreneurs through the context of interdisciplinary and intersectoral PhD education. Put simply, she wants to know if PhDs working with others outside their discipline and academia, can lead to them changing norms and values of their own organisations.
Stephanie Renae Lewellen's research focuses on identifying key stakeholder attributes as part of requirements elicitation in software ecosystems
Kanishka’s research interests lie at the intersections of knowledge management and strategy. Her study explores what practices, processes, and tools organizational decision-makers use to identify strategically important knowledge resources in their organizations and how these can be best combined to enable organizational success.
Barriers to the effective implementation of ICT-based Management Control Systems: A Strong Structuration Approach How SMEs use ICT-enabled MCS to manage their finances on a day-to-day basis. Strong Structuration theory will be used as the main framework to understand the role of active agency in the implementation of MCS using ICT.
Javad is a full-time PhD student in International Business at Maynooth School of Business. His research interests and activities focus on International Business Strategy, Business Models, Pathways and Processes of firms’ Internationalisation, Business Networks, Born Global Organizations, and International Entrepreneurship.
The EU has been very proactive in introducing significant regulatory measures on Corporate Social Responsibility (CSR) approaching sustainability from the mandatory regulation side rather than advocating for voluntary regulation. Roderick’s research examines the political processes surrounding and the effects of mandatory EU Regulations on CSR and sustainability in terms of output and compliance.
Claudia is a Lero funded PhD student at Maynooth University, School of Business. The goal of her research is to analyse data lifecycles in the Smart City scenario, paying attention to their variations, moreover, evaluate them in order to assist data managers to choose the suitable model for their needs.
Poonam Singh's research explores the causes and performance consequences of reputational signals and rewards. It aims to advance the theory and practice of reputation signals and rewards as strategic resources to drive organizations' performance.
Developing a sustainable food supply for a growing worldwide population is one of the main challenges facing society. Elaine’s research explores how evolving national and international sustainability policies effect farm enterprises in Ireland from a financial perspective as they strive to implement such policy changes.
Utieyineshola Adeleke Yusuff’s PhD topic is hinged on the nexus between academic engagement and academic freedom. He studies the influence of academic freedom on the research performance within University-Industry collaboration projects with a view to sampling experiences from developing/emerging and developed economies.