Dr Max Yu is a behavioural scientist and an Assistant Professor of Marketing at Maynooth University School of Business. His research interest is in understanding the decision-making and judgement of consumers. Before joining Maynooth University, Max was a Postdoctoral Research Fellow at Nanyang Technological University and the National University of Singapore. Max received his PhD in Marketing from the University of Sydney Business School. He also received his B.B.M. (Hon) from the University of Queensland.
Peer Reviewed Journal
|Sonny Rosenthal; Max.S.C.Yu (2022) 'Anticipated Guilt and Anti-Littering Civic Engagement in an Extended Norm Activation Model'. Journal of Environmental Psychology, . [Link]