Dr Nada Elnahla

School of Business

Lecturer / Assistant Professor

School of Business
(01) 708 4544


Dr Nada Elnahla joined Maynooth University in 2022 as a Lecturer/Assistant Professor. Her previous academic appointments were as an Instructor of Marketing at Carleton University (Canada) and as an Assistant Professor of English Literature at Alexandria University (Egypt). 

Nada earned her PhD in Management/Marketing from Carleton University (2021), her PhD in Comparative Literature from Cairo University (2012), and an MA in Comparative Literature from Alexandria University (2008), where she also obtained her BA in English Literature. Her teaching experience includes undergraduate and postgraduate education programs in the fields of marketing, consumer behaviour, and literature. 

Research Interests

Nada’s research explores the impact of traditional and smart surveillance in the retail sector on customers and marketing, and its ethical implications. Additional research interests include retailing, disposal, narratology, consumer behaviour, marketing history, and the relationship between literature and marketing.

Book Chapter

Year Publication
2022 Elnahla, Nada; Neilson, Leighann C. (2022) 'MTurk: An online platform for data collection and recruitment of interview informants for mixed methods research' In: SAGE Research Methods Cases. Newbury Park, California : SAGE Publications, Ltd. https://dx.doi.org/10.4135/9781529799248
2022 Elnahla, Nada; Neilson, Leighann C. (2022) 'A Step-by-step guide on preparing online interview data for analysis' In: SAGE Research Methods: Doing Research Online Datasets. Newbury Park, California : SAGE Publications, Ltd. https://dx.doi.org/10.4135/9781529604313

Peer Reviewed Journal

Year Publication
2022 Elnahla, N.; Banu, N. T.; Neilson, L.C. (2022) 'ALDO, the COVID19 pandemic, and supply chain disruptions'. Journal of Critical Incidents, 15 (1):76-78. [Link]
2021 Elnahla, Nada; Neilson, Leighann C. (2021) 'Retaillance: A conceptual framework and review of surveillance in retail'. International Review of Retail, Distribution and Consumer Research, 31 (3):330-357. https://doi.org/10.1080/09593969.2021.1873817 [Full-Text]
2020 Elnahla, Nada; McKay, Ruth (2020) 'Workplace issues in the context of Aldous Huxley’s Brave New World: Mental health problems, cannabis and the division of labour'. Transnational Corporations Review, 12 (2):106-125. https://doi.org/10.1080/19186444.2020.1746598 [Full-Text]
2020 Squires, B.; Elnahla, Nada (2020) 'The roles played by boards of directors: An integration of the agency and stakeholder theories'. Transnational Corporations Review, 12 (2):125-139. https://doi.org/10.1080/19186444.2020.1757340 [Full-Text]
2019 Elnahla, Nada (2019) 'Black Mirror: Bandersnatch and how Netflix manipulates us, the new gods'. Consumption Markets and Culture, 23 (5):506-511. https://doi.org/10.1080/10253866.2019.1653288 [Full-Text]
2019 Doha, Ahmed; Elnahla, Nada; McShane, Lindsay (2019) 'Social commerce as social networking'. Journal of Retailing and Consumer Services, 47 :307-321. http://doi.org/10.1016/j.jretconser.2018.11.008 [Full-Text]
2016 Elnahla, Nada (2016) 'The other beyond the wall: A post-colonial reading of George R. R. Martin’s A Song of Ice and Fire and HBO’s Game of Thrones'. Journal of American Academic Research, 4 (12):37-44. [Full-Text]
2015 Elnahla, Nada (2015) 'Aging with Disney and the gendering of evil'. Journal of Literature and Art Studies, 83 :1-40. [DOI] [Full-Text]

Other Journal

Year Publication
2016 Elnahla, Nada (2016) 'From Europe to Baghdad: A narratological reading of two Frankensteins' Bulletin of Faculty of Arts, Alexandria University, 66 (83) :1-22.

Conference Publication

Year Publication
2021 Elnahla, Nada; Neilson, Leighann C. (2021) Association for Marketing Theory and Practice The Stressors faced by retail workers during the COVID-19 pandemic [Link]
2019 Elnahla, Nada; Neilson, Leighann C. (2019) Proceedings of the 19th Biennial Conference on Historical Analysis and Research in Marketing (CHARM 2019) From the panopticon to Amazon Go: Surveillance in Retailing Ottawa, Canada, 16/05/2019- 19/05/2019 [Link]
2017 Elnahla, Nada; Doha, Ahmed; McShane, Lindsay (2017) International Conference on Business and Entrepreneurship, Supply Chain Management and Information Systems (ICBESI) Group formation in reverse auction service e-commerce Alexandria, Egypt, 22/05/2017- 23/05/2017
2016 Elnahla, Nada (2016) Twelfth International Symposium on Comparative Literature Isis and the mutilation of a nation’s memory Cairo, Egypt,


Year Publication
2021 Elnahla, Nada; McKay, Ruth (2021) 8 Ways business managers can use fiction to prepare for the uncertain reality of coronavirus. Canada: [Article] [Link]
2020 Elnahla, Nada; Neilson, Leighann C. (2020) Shopping for the holidays? Keep our distance from retail workers. Canada: [Article] [Link]
Certain data included herein are derived from the © Web of Science (2023) of Clarivate. All rights reserved.

Professional Associations

Description Function From / To
Academy of Marketing Member -
British Academy of Management Member -

Honors and Awards

Date Title Awarding Body
01/01/2017 Paul R. Lawrence Fellowship Case Research Foundation
01/01/2019 Donald F. Dixon Scholarship Conference on Historical Analysis and Research in Marketing (CHARM)


Employer Position From / To
Carleton University, Sprott School of Business Instructor 01/09/2018 - 30/04/2022
Alexandria University, Faculty of Arts, English Department Assistant Professor 01/06/2012 - 31/10/2015
Alexandria University, Faculty of Arts, English Department Lecturer 01/09/2004 - 01/05/2012
Bibliotheca Alexandrina (International Library of Alexandria), Arts Centre Arts Coordinator 01/06/2002 - 31/08/2004


Start date Institution Qualification Subject
Carleton University PhD Management/Marketing
Alexandria University MA Comparative Literature
Cairo University PhD Comparative Literature
Alexandria University BA English Literature