Dr Nada Elnahla
Lecturer / Assistant Professor
Biography
Dr Nada Elnahla joined Maynooth University in 2022 as a Lecturer/Assistant Professor. Her previous academic appointments were as an Instructor of Marketing at Carleton University (Canada) and as an Assistant Professor of English Literature at Alexandria University (Egypt).
Nada earned her PhD in Management/Marketing from Carleton University (2021), her PhD in Comparative Literature from Cairo University (2012), and an MA in Comparative Literature from Alexandria University (2008), where she also obtained her BA in English Literature. Her teaching experience includes undergraduate and postgraduate education programs in the fields of marketing, consumer behaviour, and literature.
Research Interests
Nada’s research explores the impact of traditional and smart surveillance in the retail sector on customers and marketing, and its ethical implications. Additional research interests include loyalty programmes, retailing, disposal, narratology, consumer behaviour, marketing history, and the relationship between literature and marketing.
Peer Reviewed Journal
| Year | Publication | |
|---|---|---|
| 2022 | Elnahla, N.; Banu, N. T.; Neilson, L.C. (2022) 'ALDO, the COVID19 pandemic, and supply chain disruptions'. Journal of Critical Incidents, 15 (1):76-78. [Link] | |
| 2021 | Elnahla, Nada; Neilson, Leighann C. (2021) 'Retaillance: A conceptual framework and review of surveillance in retail'. International Review of Retail, Distribution and Consumer Research, 31 (3):330-357. https://doi.org/10.1080/09593969.2021.1873817 [Full-Text] | |
| 2020 | Elnahla, Nada; McKay, Ruth (2020) 'Workplace issues in the context of Aldous Huxley’s Brave New World: Mental health problems, cannabis and the division of labour'. Transnational Corporations Review, 12 (2):106-125. https://doi.org/10.1080/19186444.2020.1746598 [Full-Text] | |
| 2020 | Squires, B.; Elnahla, Nada (2020) 'The roles played by boards of directors: An integration of the agency and stakeholder theories'. Transnational Corporations Review, 12 (2):125-139. https://doi.org/10.1080/19186444.2020.1757340 [Full-Text] | |
| 2019 | Elnahla, Nada (2019) 'Black Mirror: Bandersnatch and how Netflix manipulates us, the new gods'. Consumption Markets and Culture, 23 (5):506-511. https://doi.org/10.1080/10253866.2019.1653288 [Full-Text] | |
| 2019 | Doha, Ahmed; Elnahla, Nada; McShane, Lindsay (2019) 'Social commerce as social networking'. Journal of Retailing and Consumer Services, 47 :307-321. http://doi.org/10.1016/j.jretconser.2018.11.008 [Full-Text] | |
| 2016 | Elnahla, Nada (2016) 'The other beyond the wall: A post-colonial reading of George R. R. Martin’s A Song of Ice and Fire and HBO’s Game of Thrones'. Journal of American Academic Research, 4 (12):37-44. [Full-Text] | |
| 2015 | Elnahla, Nada (2015) 'Aging with Disney and the gendering of evil'. Journal of Literature and Art Studies, 83 :1-40. [DOI] [Full-Text] |
Book Chapter
Conference Publication
| Year | Publication | |
|---|---|---|
| 2024 | Elnahla, Nada; Wallace, Elaine (2024) Proceedings of the British Academy of Management Conference (BAM2024) Investigating online consumer communities for supermarket loyalty programmes (Work in progress) Nottingham, UK, 02/09/2024- 06/09/2024 | |
| 2024 | Elnahla, Nada; Neilson, Leighann C. (2024) 2024 On-line CHORD (Centre for the History of Retailing and Distribution) Seminars CHORD Blog: Something for everyone? The rise and fall of trading stamps in America (1891-2008) [Link] | |
| 2023 | Elnahla, Nada; Neilson, Leighann C. (2023) Proceedings of the British Academy of Management Conference (BAM2023) Immigrants’ nonvoluntary disposal regret Brighton, UK, 04/09/2023- 06/08/2023 | |
| 2023 | Elnahla, Nada; Neilson, Leighann C. (2023) Academy of Marketing (AM2023) Conference Proceedings Book: From Revolution to Revolutions You are under surveillance: A conceptual review of surveillance studies in physical retail Birmingham, UK, | |
| 2021 | Elnahla, Nada; Neilson, Leighann C. (2021) Association for Marketing Theory and Practice The Stressors faced by retail workers during the COVID-19 pandemic [Link] | |
| 2019 | Elnahla, Nada; Neilson, Leighann C. (2019) Proceedings of the 19th Biennial Conference on Historical Analysis and Research in Marketing (CHARM 2019) From the panopticon to Amazon Go: Surveillance in Retailing Ottawa, Canada, 16/05/2019- 19/05/2019 [Link] | |
| 2017 | Elnahla, Nada; Doha, Ahmed; McShane, Lindsay (2017) International Conference on Business and Entrepreneurship, Supply Chain Management and Information Systems (ICBESI) Group formation in reverse auction service e-commerce Alexandria, Egypt, 22/05/2017- 23/05/2017 | |
| 2016 | Elnahla, Nada (2016) Twelfth International Symposium on Comparative Literature Isis and the mutilation of a nation’s memory Cairo, Egypt, |
Media
| Year | Publication | |
|---|---|---|
| 2023 | Nada Elnahla (2023) How supermarkets turned loyalty cards into a data treasure trove. [Media] [Link] |
Article
| Year | Publication | |
|---|---|---|
| 2021 | Elnahla, Nada; McKay, Ruth (2021) 8 Ways business managers can use fiction to prepare for the uncertain reality of coronavirus. Canada: [Article] [Link] | |
| 2020 | Elnahla, Nada; Neilson, Leighann C. (2020) Shopping for the holidays? Keep our distance from retail workers. Canada: [Article] [Link] |
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