Business, Economics, Finance and Accounting

An essential challenge for businesses in Ireland is how they can connect the capabilities of our workforce to contribute to solutions for people who are largely in markets outside Ireland, across the EU and the wider global community. Business needs graduates who can both understand the fundamentals of how to create value for customers (which our business subjects provide) and how to translate them into solutions and services that fit the needs of diverse cultures.

If you are interested in global economic and business climates and in how business is conducted across the globe, this is the degree for you.

The people, cultural, operational, and marketing insights provided by studying International Business are critical to understanding the process of internationalising and then managing diverse teams and responding to a range of international customers.

99% of all businesses in Ireland are small, medium and micro enterprises (often called SME’s). The same is true for Europe with over 5 million businesses contributing the majority of all the economic activity in the EU. Setting up your own business and working for yourself to accomplish your personal goals and aspirations is an increasingly realistic ambition for today’s students. Entrepreneurs are the new patriots whose ideas are powering Ireland’s economic recovery. 

Successful innovators gain market differentiation and distinctive winning advantage from early-stage innovation research, i.e. uncovering a deep understanding of user needs, social trends and clear new insights. Design Innovation matches actionable insights with organisational strategies and capabilities to deliver differentiating new concepts.

Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local experts in different marketing topic areas, such as online retailing, digital marketing, marketing in small and medium sized enterprises, and consumer behaviour, who bring profound insights into the practicality and complexity of the marketing subject. 

Studying Business Management gives you a broad understanding of business, coupled with opportunities to deepen your knowledge through work placement and specialist options in management and marketing, operations, innovation and entrepreneurship amongst others.  You will learn how businesses motivate, organise and manage people, teams and customers. 
 

Media Studies engages with modes and technologies of communication, expression, social  interaction, and performance. Media texts, practices and institutions work through language, sound and images, and our experiences of them take place within specific cultural contexts.

Finance is a stimulating and challenging discipline that offers a wide range of exciting and dynamic careers across the Financial industry. The Finance sector has grown in terms of the complexity as it meets the needs of increasingly international, technologically complex, and data driven markets. By studying finance, you will acquire a wide range of skills that can be applied to problems faced by agents ranging from entrepreneurs who need to fund their ideas to investors seeking the best opportunities to grow their wealth; from private investment banks who engineer innovative fin