Who teaches best, Actors or Avatars? Dr Paul Donovan shows that avatars are even more effective as teachers than mere humans

Monday, November 23, 2015 - 11:00

Gamers may be interested to note that Dr Paul Donovan, Maynooth University School of Business, has had his article, 'Actors and Avatars: why learners prefer digital agents' accepted for publication in EJTD, European Journal of Training and Development.

The research showed that learners favoured avatars as teaching role models over humans in management type situations.

Further information on Dr. Paul Donovan's research can be found here.