Dr Brendan Keegan

School of Business, ALL Institute

Lecturer/Assistant Professor

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(01) 474 7530
Biography

Biography

Brendan is a Lecturer (Assistant Professor) in Marketing at Maynooth University, specializing in digital and social media marketing analytics, artificial intelligence and machine learning applications in marketing and digital placemaking. 

Brendan works on numerous funded projects from international and national funding bodies: 

  • GoGreenRoutes (2020-2024): A €10.4 million EU Horizon funded project building digital placemaking strategies for nature based solutions in six EU Cities.
  • Cross Border Communications Project (2023): Irish Department of Defence All-Island Disaster Risk Reduction Shared Island Research. Reviewing existing practices of local public safety messaging; extent of cross-border coherence in public safety and emergency management messaging.
  • Net Zero Cities - Drammen (2023): A €2.5million EU Horizon funded project working with key community stakeholders and municipal planners, generating substantive knowledge in the area of human-nature interfaces, where digital placemaking initiatives have been utilised.
  • Digital Blue Health, (2021-2024): Maynooth School of Business Seed Funded project investigating health and wellbeing impacts of community swimming groups in rural, isolated communities in Ireland.
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