Qualification : MICRO-CREDENTIAL (9)

Award Type and NFQ level : MICRO-CREDENTIAL

CAO/PAC code : MMC23;MMC25

CAO Points :

Approved Course: Learner Fee Subsidy.

Successful digital adoption remains the greatest challenge for organisations: 70% of digital transformation efforts fail. The Leading Digital Transformation in Organisations micro-credential programme is designed to provide the knowledge, skills, and confidence to help build a sustainable and successful organisational digital transformation programme.

The programme explores the fundamentals of digital transformation, approaches to change leadership, effective change management, and organisation capability improvement. It will introduce you to the cultural, structural, and technology dynamics of digital transition, and focus on improving the business value outcomes of transformation in organisations. It provides you with a critical understanding of the major benefits and challenges associated with the management and execution of digital transformation initiatives. The Digital Transformation Workshops component of the programme add value by providing effective methods, tools, and techniques to equip you with the right skills and innovation mindset to lead effective organisation change in a challenging environment, helping to build a sustainable and successful future. Innovations might include: New service innovation; Refining and improving existing platforms; Moving products and services online; Developing and implementing business value propositions; using the digital advantage to sustain and grow; Using digital to manage the customer experience.

This 6-week course will equip you with the knowledge, skills, and strategies to become a digital transformation leader in your field. You will leverage the latest research, practices, case studies and techniques to improve organisational effectiveness. You will engage in pragmatic, hands-on activities to deepen your ability to effectively lead digital transformation programmes from planning through to value realisation. Learn how to lead transformation initiatives that provide value to your organisation. Leverage data, machine learning, and artificial intelligence to boost new service innovation; improving existing products; moving products and services online; developing and implementing agile operating and business models; using the digital advantage to sustain and grow your firm; using technology to enable the customer experience.

National Framework for Qualification Level 8 award 2.2 grade in a relevant discipline is desirable. However, this micro-credential is open to experienced professionals who do not hold a primary or higher degree, with entry via Maynooth University’s Recognition of Prior Learning (RPL). Go here to find out more:

All applicants must hold a recognised primary degree which is considered equivalent to the Irish University primary degree level.

Minimum English language requirements: For more information on the minimum English language requirements, please see link to Maynooth University's Micro-credentials Entry Requirements.

This module will be delivered on campus in Maynooth University. The first block will be delivered one day a week for four weeks, comprising three 2-hour interactive lectures per session.

In the final block, participants will take part in two in-person Digital Transformation design workshops on campus, on two consecutive days. Each workshop will run for 7 hours per day, (i.e., 9.00am-1.00pm and 2.00pm-5.00pm). Final assessment will also require participants to be present on campus for an additional day at the conclusion of the programme (6 hours).


Week 1 Topics

  • Introducing Digital Transformation
  • Becoming Digital Ready
  • What are Digital Services and Products?

Week 2 Topics

  • Leading Change in Organisations
  • Transformative Enterprises: Insights into Digital Transformation and Innovation

Week 3 Topics

  • Approaches, models, frameworks, and practises associated with Strategic Planning to support Digital Transformation programmes
  • Data governance for organisations (Markus)

Week 4 Topics

  • Introducing Design Thinking
  • Module Assignment Overview

Weeks 5 & 6 Workshop

  • Design Thinking Workshop: Innovate a Digital Product or Service for Your Business, Parts 1 & 2

Learning Outcomes

On successful completion of the course, you should be able to:

  • Describe the business value of digital transformation in the context of organisation change.
  • Use standard business analysis tools and techniques to measure current digital capability maturity within organisations.
  • Critically analyse and interpret qualitative and quantitative research data to diagnose organisational digital capability gaps.
  • Innovate digital processes, solutions and services by applying design thinking methods.
Course Duration: 6 weeks part-time

Successfully leading organisational digital transformation and building digital capability is essential to survive the post-COVID economic uncertainty and to thrive in the ‘new normal’ of traditional business model disruption, new ways of working, and a degrading international trade environment as a result of Brexit and energy supply uncertainty, among other factors. The programme can accelerate your career prospects by empowering you to lead your business through new service innovation; refining and improving existing products and services; moving products and services online; developing and implementing new operating and business models; offering using the digital advantage to sustain and grow your firm; using digital to manage the customer experience.  

This course is suitable for:

  • new career entrants looking to develop applicable knowledge and skills to manage digital transformation activities in commercial, public service, or third sector organisations.
  • mid-career professionals already in a role with responsibility for digital transformation who is looking to update their digital skills to enhance their career professional development.
  • senior managers and leaders who wish to leverage technology to build organisation agility and transform their firm’s value proposition.

On successful completion of the course, participants are awarded a Maynooth University accredited Certificate of Completion from the Innovation Value Institute, Maynooth University's digital transformation and technology innovation research centre.

Approved Course: Learner Fee Subsidy. For further information, please visit our webpage.

This course is not yet accepting applications. To be among the first to hear when applications open, please register your interest by completing this short form.

Online application only

PAC Code MMC23 / MMC25

Document list

  1. Certified copies of all official transcripts of results for all non-Maynooth University qualifications listed
  2. 2 Academic references – if a non-Maynooth University student
  3. Copy of birth certificate OR valid passport – if a non-Maynooth University student

Are you interested in this course, but find the current start date doesn't suit you? Register your interest by completing this short form to be among the first to know when the next course delivery dates are confirmed.

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