Conference Paper: 'Being Green in a Materialistic World-Consequences for Subjective Well Being"

Dr. Christian Martin, Lecturer in Marketing at the School of Business has co-authored a conference paper "Being Green in a Materialistic World – Consequences for Subjective Well Being" together with Pia Furchheim (Zurich University of Applied Sciences, Switzerland) and Felicitas Morhart (University of Lausanne, Switzerland). The paper was presented at the 7th symposium of the International Centre for Anti-consumption Research (ICAR) in Almeria, Spain. ICAR is one of the premier academic meetings for researcher who study negative consequences of consumerism, consumers' attempts to reduce consumption, and different movement related to anti-consumption.