SMEs form the backbone of the Irish economy. They generate more than 70% of all jobs in the non-financial business economy (Source: CSO). However, they generate only 37% of value added, 20 percentage points lower than the EU average (Source: Central Bank of Ireland). With the major implications of the Covid-19 pandemic and Brexit for Irish SMEs, and below average value realisation, the sector is ripe to be transformed. Digital is the key to success. In order to survive and thrive in a post-Covid world, many SMEs are seeking to transform their business, and have turned to specialised research centres like the Innovation Value Institute, Maynooth University’s ‘one-stop shop’ for businesses to access digital expertise and empowerment, enabling companies to boost their business activities, as well as innovate new products and services to grow their customer and market share. In this IVI webinar and panel discussion – in collaboration with our research partners Lero, the Science Foundation Ireland Research Centre for Software, and ADAPT Centre, the Science Foundation Ireland Research Centre for AI Driven Digital Content Technology, and with the Ireland Mid-East region’s newest Digital Innovation Hub, MERITS – we showcase Irish firms who have embraced Big Data, AI, and IoT to digitally transform for success. We will also introduce EIT Digital, Europe’s leading digital innovation and entrepreneurial education organisation. Hear their stories, and join the Q+A with our speakers to find out how your SME can accelerate for success in 2021 …and beyond.