Maynooth University School of Business
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What problems occur when using Artificial Intelligence in marketing?
The study used Activity Theory to uncover more about the non-technical outcomes of AI, such as the impact of technology on human relationships in business.
Date: Friday, 10 June 2022
Can ‘virtual reality’ encourage exercise in ‘real nature’?
A study on the use of Virtual Reality (VR) as a method for encouraging people to exercise in nature.
Date: Friday, 10 June 2022
Student Entrepreneur Awards-2nd year student Laurnyn in Final
Our student, Lauryn McGrath, has got a spot in the top 10 finalists of the Student Entrepeneur Awards
Date: Tuesday, 07 June 2022
What drives digital transformation in public sector organizations?
This study found that digital transformational leadership influences a firm's ability to swiftly change or adjust in response to changing needs of its stakeholders, including the customers and the government.
Date: Thursday, 26 May 2022
MUSE Award for Niamh
Congratulations to our PhD student Niamh Leniston on winning a MUSE award for 2022.
Date: Friday, 13 May 2022
Does hybrid work indeed offer the best of both remote and office worlds? A podcast with Dr. Tatiana Andreeva
What questions should employees ask themselves when making the choice between remote and office?
Date: Wednesday, 11 May 2022
What drives successful E-waste management practices?
This research aims “to identify criterion for evaluating, comparing, and prioritizing the electronic-waste processing alternatives for operational and strategic implementation in the organization."
Date: Thursday, 28 April 2022
Guidance for Management Researchers
This research aims to provide guidance for management researchers on how to report and interpret effect sizes, advocating for rigor and completeness in statistical analysis.
Date: Thursday, 28 April 2022
MU research finds staff training is key to effective hybrid work
New research at Maynooth University indicates benefits to hybrid working, but also a need for training for employees, including line managers, on how to work effectively within a hybrid model.
Date: Monday, 21 March 2022
The service digitalization in fine-dining restaurants: a cost-benefit perspective
This article explored the perceived value of service digitalization in fine-dining restaurants in France.
Date: Monday, 14 March 2022