Communicate Research Impact

    Here are some examples of communication tools that you can use to describe the impact of your work to different stakeholders:

    1. Research Impact cases: These are comprehensive documents that explain the outcomes and significance of your research in detail. They are ideal for funders, policymakers, and institutional leaders who need a thorough understanding of the research impact.  
    2. Executive Summaries: A brief, high-level overview of the key findings and impact of your research. These are useful for busy stakeholders, such as government officials or industry leaders, who may not have time to read full reports but need to understand the most important outcomes.
    3. Infographics: Visual representations of data and key messages that can quickly and effectively communicate research impact. Infographics are excellent for non-experts, the general public, or media outlets, as they simplify complex information and make it more accessible.
    4. Websites and Blogs: Online platforms where you can regularly share updates, case studies, and stories about your research impact. Websites and blogs are great tools for engaging a broad audience, including researchers, the public, and potential collaborators.
    5. Press Releases: Short, focused communications designed for the media to announce important findings or impactful outcomes of your research. Press releases can help reach a wide audience and gain attention from journalists, the public, and key stakeholders.
    6. Policy Briefs: Concise documents that outline how your research has influenced or could influence policy. These are particularly effective when targeting government agencies, policymakers, and advocacy groups who need clear recommendations.
    7. Presentations and Webinars: Presentations allow you to engage with stakeholders directly, explaining your research impact in a way that encourages discussion and interaction. Webinars expand the reach of your presentations, allowing you to engage virtually with a global audience, including industry partners, NGOs, or academic peers.
    8. Social Media: Platforms like Twitter, LinkedIn, and YouTube can help you share key findings, updates, and stories of impact in real-time, reaching a wide and diverse audience. Social media is particularly useful for engaging with the public, other researchers, and media outlets.

    Using these communication tools strategically using clear accessible language clear accessible language  will allow you to tailor your message to different stakeholders, ensuring that the impact of your research is understood and appreciated by those who matter most.