At the recent Academy of Marketing UK Conference 2015, held in the University of Limerick, the Marketing Case Study Track Prize was awarded to lecturers from Maynooth University School of Business who worked in conjunction with industry to explore the adoption of marketing and innovation in the food industry.
The case study, titled “A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation - Killowen Farm Case Study” was written by Dr. Christina O'Connor (Maynooth University School of Business), Geraldine Lavin (Adjunct Lecturer, Maynooth University School of Business & DCU) in conjunction with Helen Meade (Marketing Manager Killowen Farm) and Dermot Styles (consultant to Killowen Farm). The award was sponsored by The Case Centre.
