Pillar III aims to stimulate market-creating breakthroughs and ecosystems conducive to innovation.

Pillar III Innovative Europe includes three main aspects:
- The European Innovation Council, which supports innovations with breakthrough and market creating potential,
- European Innovation Ecosystems, which connect regional and national innovation actors, and
- The European Institute of Innovation and Technology, which brings key actors (research, education and business) together around common goals for nurturing innovation.