Award Type and NFQ level : TAUGHT MASTERS (9)

CAO/PAC code : MH54D

CAO Points :

Closing Date : 30 June 2022

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The MSc in Strategy and Innovation is ideal for those who are interested in developing the skills needed to identify and solve operational and strategic problems that real organisations face. Students develop a blend of individual competencies necessary to be successful managers, including teamwork, communication, and leadership skills, coupled with organisational level insights into how firms can design strategies and innovate to deliver value for customers. It is suited to both recent graduates interested in developing a graduate management career and experienced managers and entrepreneurs interested in developing the skills and capabilities necessary to develop and implement strategic initiatives and lead organisations.

If you are a recent graduate seeking to build a career in management; mid-career specialist looking to move into management; or a senior manager wondering how to build effective, efficient, and innovative solutions for the operational and strategic problems of your organisation; then this is the master’s degree for you.

Managers face a constant tension between managing the operational challenges of today and ensuring that they can lead their organisation to success in the longer term. How do you lead people? How can you find the resources needed to build a more successful organisation? How do you choose to focus your team’s energies between competing opportunities and challenges? The MSc in Strategy and Innovation provides you with the knowledge and skills necessary to identify and solve operational and strategic problems that real organisations face. Successful managers need to be able to analyse problems, make decisions, work in and lead teams, communicate solutions, and find innovative and effective ways to translate strategies into action. Our approach to learning is to blend the development of advanced specialist knowledge and capabilities with practical application. Our programme is focused on your career success. We develop skills that you need to be an effective manager.

Additional Resources 

Please check out the Postgraduate Open Day Page for details on our upcoming open days and postgraduate information and resources shared at previous open days which includes information on Fees, Funding, Scholarships and Student Life.

September 2022

What our graduates say?

Overall, I had a wonderful experience studying in Maynooth University. Not only did it give me immense knowledge in the subject areas I was really interested in, but it also provided exposure to the real world business environment and challenges and exciting employment opportunities.’ Giedre Visockaite, Strategy & Innovation Manager at Kirby Group Engineering Limited

‘Undertaking part-time study whilst working full-time was initially daunting for me. The course structure enabled me to balance both my work and my studies. The modules studied provided an in-depth insight into the core elements of strategy and innovation. Shannen Browne

Candidates must hold a Business, Management, or Marketing degree (level 8), or a Business-related degree (level 8), having achieved a minimum of a 2.2 honours (or equivalent) overall. Alternatively, you may hold a non-Business degree (minimum 2.2 overall, level 8) with at least five years’ work experience. International applicants must have a recognised primary degree which is considered equivalent to Irish university primary degree level. Exceptionally, consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years’ relevant work experience, at least three of which are in a management position. These applicants are managed through the Maynooth University Procedure for Non-Standard Entrants and Recognition of Prior Experiential Learning

Minimum English language requirements: please visit Maynooth University International Office website for information about English language tests accepted and required scores. The requirements specified are applicable for both EU and non-EU applicants.

National University of Ireland Maynooth’s TOEFL code is 8850


Course Duration: 1 year (12 months) Full-Time     Modules are typically taught in blocks of two full days every two weeks for full-time students. 

Our learning blends developing individual analytic capabilities with teamwork, leadership, and communication skills. Strategy and Leadership modules provide you with analytic capabilities to decompose complex problems, devise solutions, and apply your skills in practice through experiential learning modules such as Strategy Live. Innovation, Digital Business, and Finance modules provide you with the practical skills necessary to transform organisations to create value for customers. Career Planning and Development and research modules equip you with tools and resources to develop your own career strategy and how to solve real problems. The capstone of the programme is a paid Work Placement, Dissertation, or Business Research Project where you learn to apply the lessons to a real-world issue. For details on module overviews, learning outcomes, teaching and learning methods and assessment please visit Course Finder.

Course Duration: 1 year full-time

The programme develops you as a manager who can create value for private and public organisations with analytic, personal, and decision-making capabilities to be an effective contributor in teams that identify and solve complex operational and strategic problems faced by organisations. For recent graduates, this master’s gives you the skills necessary for a career in consultancy, general management, and business analysis. For those with work experience, this degree helps you transition from a role as a technical specialist into a managerial role, or to develop the skills needed to advance to senior management. The Work Placement and Business Research Project options are particularly valuable to employers, as they demonstrate your ability to apply your learning in the world of work.

What our Graduates say?

One of the highlights of the master’s was the Strategy Live module. Strategy Live worked well as it brought together the knowledge gained from other modules and combined it with the ranging level of work experience from students in the class. The module gave students an opportunity work with reputable companies from different industries, on real life problems that they were facing whereby the students had to build a strategic solution. The value in this project was that it was over 3 months whereby the solution got build over time and the groups were thoughtfully put together, consisting of students with different levels of work experience and from different Masters streams”  Riedwaan Fakier

Applications for all Maynooth University postgraduate programmes must be made online through the Postgraduate Applications Centre (PAC) at 

PAC Code

The following information should be forwarded to PAC, 1 Courthouse Square, Galway or uploaded to your online application form:

Certified copies of all official transcripts of results for all non-Maynooth University qualifications listed MUST accompany the application. Failure to do so will delay your application being processed. Non-Maynooth University students are asked to provide two academic references and a copy of birth certificate or valid passport. Applicants may be required to attend for interview as part of the admissions process.

Helpful information and guides to making an application, uploading documents, and accepting an offer are available at this link: How to apply.

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