Maynooth University School of Business

Degree Overview
>Students develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context.
>Learn how to work with a wide range of existing and emerging marketing tools and channels, including digital and social media marketing, influencer marketing, and how AI and metaverse applications play a role in modern marketing.
>This degree also helps students to understand, where, when, and how to spend marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing interacts with the operations and strategy of a firm as a whole.
>Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local experts in different Marketing topic areas, such as online retailing, digital marketing, marketing in small and medium sized enterprises, and consumer behaviour. They bring profound insights into the practicality and complexity of the Marketing subject.
>Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers the opportunity to undertake specialist options in subjects so students can focus their degree according to their own strengths and interests. Students also gain insights into Business as a whole, taking key modules in Management to complement their Marketing studies.
>The opportunity to take a work placement in a multi- national or Irish firm for a year (subject to availability) provides students with practical business work experience that can enhance their employability following graduation. Alternatively, a study year abroad allows students to gain insights into another culture.
>There is a possible transfer option to this degree in second year for students who have completed the first year of the Bachelor of Arts degree (MH101). See BA degree.