Award Type and NFQ level : TAUGHT MASTERS (9)

CAO/PAC code : MH88D

CAO Points :

Closing Date : 31 July 2024

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The MSc Strategic Marketing is focused on developing high-level knowledge and skills in marketing. Marketing is more than just an organisational function. It is a customer-centric, enterprise-wide set of processes, systems and activities that connect firms and customers in a dynamic global marketplace. This global marketplace is interconnected and one of the underlying themes in this programme is that of relationships. While marketing is partially transactional, deep long-lasting relationships are a feature of marketing practice. Relationship concepts underpin this programme through consideration of issues such as sales management in an international environment, increasingly important in a globalised business climate and the value of analytics to help organisations understand the big data environment in which firms operate. Consumers today are more discriminating and perceptive. This programme will develop your understanding of how consumers make decisions in the current environment.

Additional Resources 

Please check out the Postgraduate Open Day Page for details on our upcoming open days and postgraduate information and resources shared at previous open days which includes information on fees, funding, scholarships, and student life.

Course Commences
September entry


Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years' relevant work experience at least 3 of which must be in a management position. This is done through the Maynooth University Procedure for Non Standard Entrants and Recognition of Prior Experiential Learning.

International applicants must have a recognised primary degree in business which is considered equivalent to Irish university primary degree level at 2.2.

The requirements specified are applicable for both EU and non-EU applicants.

Scholarships: Please click here for information about available scholarships. 

Minimum English language requirements:

Applicants for whom English is not their first language are required to demonstrate their proficiency in English in order to benefit fully from their course of study. For information about English language tests accepted and required scores, please see here. The requirements specified are applicable for both EU and International applicants.

Maynooth University's TOEFL code is 8850

Course Duration: 1 Year (12 months)   For details on module overviews, learning outcomes, teaching and learning methods, and assessment please visit Course Finder.

This intensive and fast-paced specialist masters programme develops a high level of competence in marketing strategy across the programme. Modules are delivered over two semesters (September - January &  February - May) with the Business Research Project/Placement conducted between May and August.  The programme will generally be delivered through lectures, presentations, and intensive workshops, generally in blocks of two full days every two weeks, followed by less structured supervision contact over the third (summer) semester for those taking the Project option. Modules have been chosen to reflect the current business and marketing environment. A key innovation is the concept of Marketing Live, which gives you the opportunity to put your marketing knowledge into practice with a live client on a real marketing problem.

Course Duration: 1 year full-time

This programme equips graduates with an in-depth understanding of modern customer behavior and marketing strategies applicable to both private and public sector businesses. It offers a strategic view on a range of organisational challenges, including big data, social media, globalisation, and evolving customer trends, preparing graduates for advanced career paths. The curriculum's emphasis on high-level marketing expertise, understanding of global market dynamics, relationship management, international sales and data analytics makes graduates ideal candidates for roles such as Marketing Manager, Brand Manager, Market Research Analyst, Sales Manager, Customer Relationship Manager, Business Development Manager, Product Manager, and Data Analyst/Marketing Analyst.

Key features of the program include engagement with live case studies involving real companies, a focus on international selling — a crucial national objective as emphasised by recent Enterprise Ireland reports— and a strong emphasis on developing analytical skills. Additionally, the program includes a core module dedicated to your personal career development. For full-time participants, the programme offers a range of capstone options including the Work Placement, Business Consulting Project, or Thesis, ensuring a comprehensive experience tailored to individual career goals. Part-time participants have the opportunity to engage in the Business Consulting Project or Thesis. These capstone elements are highly valued by employers as they demonstrate your ability to apply academic learning in a professional context, preparing you for strategic roles in marketing and related fields.


Applications for all Maynooth University postgraduate programmes must be made online through the Postgraduate Applications Centre (PAC) at 

PAC Code

The following documents should be uploaded to your online application form:

Certified copies of all official transcripts of results for all non-Maynooth University qualifications listed MUST accompany the application. Failure to do so will delay your application being processed. Non-Maynooth University students are asked to provide two academic references and a copy of their birth certificate or valid passport.

Helpful information and guides to making an application, uploading documents, and accepting an offer are available at this link: How to apply.

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