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BBS MARKETING AND GLOBAL CULTURES

Qualification : BACHELOR OF BUSINESS STUDIES DEGREE

Award Type and NFQ level : UNDERGRADUATE DEGREE (8)

CAO/MU Apply code : MH404

CAO Points : 400

Closing Date : 01 July 2025

View QQI details

Degree Overview
>If you are fascinated by business in the complex and diverse world around us, then this is the degree for you!
>An essential challenge for businesses in Ireland is how they can connect the capabilities of our workforce to contribute to solutions for people who are largely in markets outside Ireland, across the EU and the wider global community. Business needs graduates who can both understand the fundamentals of how to create value for customers and also how to translate them into solutions and services that fit the needs of diverse cultures.
>Students on this degree can choose from one of three Business subjects (Management, Marketing or International Business) which they can combine with an array of Global Cultures modules, covering topics such as exploring cultures in global contexts, urbanisation, science and technology in society, security, consumption and sustainability, and user experience and service innovation.
>The optional work placement/study abroad will enable you to apply theory in practice, significantly improving employability upon graduation.
>Combine insights from Ireland’s youngest and most dynamic School of Business and from the only Anthropology Department in the Republic of Ireland. Our faculty are a blend of international and local industry experts and academics, who bring profound insights into the practicality and complexity of both Business and Global Cultures.
>There is a possible transfer option to this degree in second year for students who have completed the first year of the Bachelor of Arts degree (MH101) taking Business and Anthropology. See BA Degree for details.

1st year   
You will take 30 credits of the business subject of your choice. This will provide you with a foundational knowledge of your business subject. You will also take 30 Global Cultures credits to develop inter-cultural skills through an understanding of human diversity and difference.

2nd year
Second year is about learning the functional capabilities of your business subject, including some optional choices. You will also learn how to systematically observe, interpret and describe the world around you.

Optional additional year
Some students may choose to complete a work placement or study abroad year between 2nd and final year and graduate after the 4th year. (*The University will support you in the search for a placement job; however, the process is competitive).

Final year
In your business subject this is the year in which you will develop your understanding of the strategic aspects of running a business or service, as well as advanced skills in your chosen subject. This will be complemented by studying the transnational flows and mobilities of culture, ideas, media, technology, and finance, which impact on people’s lives.

Possible transfer option from Bachelor of Arts degree MH101.

Course Duration: 3 years (BBS) or 4 years (BBA)

Head of Department

Department of Anthropology


Department of ALL Institute


Department of International Development

Emmanuel Kypraios

Academic

Department of School of Business


Department of Faculty of Social Sciences


Department of International


Department of ICARUS

Ian McGonigle headshot

Academic

Department of Anthropology


Department of Human Health Institute


Department of ALL Institute

Anthropology - Jamie Saris - Maynooth University

Academic

Department of Anthropology


Department of ALL Institute

After Graduation
>A combination of excellent skills in both business and global cultures means that you are highly employable in all sectors of business and many international organisations. Graduates typically join large multinational employers in graduate programmes, public service, or in small and medium sized
organisations where you are able to work on contributing to the growth of businesses domestically and on the international stage.
>This degree qualifies graduates for a wide range of postgraduate degrees that are offered by the School of Business and in the Department of Anthropology.

Visit the websites linked below for more information about postgraduate options.

This table displays the requirements for Leaving Certificate applicants.
Subject Required Ordinary Level Grade Higher Level Grade
Irish Yes O6 H7
English Yes O6 H7
Language No N/A N/A
Math Yes O4 H7
Science No N/A N/A

International & EU/EFTA Entry Requirements

Mature Students

Mature Applicants

Mature applicants are assessed separately to school-leavers. Mature applicants are 23 years or older by 1st January in the year of entry to the University. For part-time/flexible degrees the mature age is 21. 

Click here to be taken to our mature applicant information page - tab 3 on that page outlines application steps for this degree.

Mature applicants who have a disability 

If you have a disability or specific learning difficulty (e.g. dyslexia), and require examination support for any required written exercise/interview which may form part of your application assessment please submit supporting documentation by 15 March 2025 to the Access Office. Unfortunately we are unable to consider applications for alternative examination accommodation after this deadline.  

For further information on the supporting documentation required, as well as examination and other supports visit the Access Office website.

01 February 2025

Additional Information

Leaving Certificate Applicants 

Required to present (as a minimum): 2H5 & 4O6/H7, O6/H7 in Irish, English & O4/H7 Mathematics. MH404 points 2024: 400

Transfer option available into this degree from the Bachelor of Arts Degree MH101 - subject to meeting requirements.

The Maynooth Education

Click here for details about optional Critical Skills courses, Electives and degree pathways. 

HEAR and DARE

DARE: The Disability Access Route to Education is a third level alternative admissions scheme for school-leavers whose disabilities have had a negative impact on their second level education.

HEAR: The Higher Education Access Route is a third level admissions scheme for school leavers from socioeconomically disadvantaged backgrounds.

Contact the Access Office for more information about these access routes.

APPLY TO THE CAO - WWW.CAO.IE

The application process depends on the type of applicant you are. Click here for all information about how to apply.

Categories of applicant:

  • School-leavers (Leaving Certificate students)
  • Mature students (23 years or older by 1st January in the year of entry to the University/part-time degrees the mature age is 21)
  • EU/EFTA/UK students
  • International students (outside the EU)
  • QQI (Further Education) students
  • Transferring students
  • Deferring students
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